Using MessageMakers unique targeting software we added over 50,000 'fans' to the Marks and Spencer Facebook page. By scanning user profiles we found users that fitted Marks and Spencers 'target profile' and invited them to join the page. As the users choose whether to join the page themselves, the 'opt in' is extremely powerful and over 75,000 target profile users viewed the Marks and Spencers Facebook page following our invitation, with the guaranteed 50,000 joining in only 6mths.This represents Facebook being used as a pro-active targeting medium, finding and introducing new users to the brand, rather than solely relying on organic growth which engaging mostly with users who already have a brand relationship.
www.facebook.com/marksandspencer
