Radio 1 DJ Chris Moyles has a very active Facebook fansite page (over 600k fans), Twitter, and Blog. Why does he when he has prime access and use of one of the best online web platforms - BBC.co.uk? Simply because he wants (needs) to hangout where his fan (customer) base hangs out, ie, Facebook. He can keep the information (text, pictures, etc) fresh and bang up to date within seconds, it also enables him to open a dialogue with his fans, allowing them to comment, rate, and contribute to what he is doing.
The BBC have really pioneered online web 2.0 development, through interactive online content, live and recorded video streaming, and lots of up-to-date podcasting of shows and events has really helped podcasting become a common new media for communication - download news/entertainment/info and listen at your leisure through your computer or your mp3 player.
Together with Twitter and his Blog site he can communicate news, information, and initiate two-way dialogue with his fans - they can follow him on Twitter and his Facebook status updates - where he can ask questions or communicate whatever he wants them to know.
The BBC have really pioneered online web 2.0 development, through interactive online content, live and recorded video streaming, and lots of up-to-date podcasting of shows and events has really helped podcasting become a common new media for communication - download news/entertainment/info and listen at your leisure through your computer or your mp3 player.
