Barack Obama has 6.5 million follows on both his Facebook fansite and Twitter. He (or somebody) uploads videos and podcasts, as well as links and comments/news on what he's upto and what he will be upto. He is actively hanging out where his public are hanging out...he is directly (as well as quickly and effectivly) communicating directly with his public....through uing a personal profile he is also rivaling traditional parliment figures by creating a personal presentation of himself -www.facebook.com/barackobama